Reasons to Buy a Wedding Dress Designed and Made in the UK

The bridal scene is an eclectic mix of brands spanning the globe with designers from Australia to California at the forefront of bridal fashion. But should we be looking closer to home when it comes to getting our bridal fix? Here, we delve in to the benefits of shopping local when searching for the one and why supporting British, indie bridal brands and designers can make us feel as good as we look.

With localism surging in popularity, supercharged by the global pandemic the trend for shopping local is not waining. The current global challenges and the shift towards independent makers and creatives has given bridal boutiques the perfect opportunity to hone their customer service skills to attract brides. Ensuring each bride that crosses their threshold has a memorable experience while offering products that meet the same high expectations is as important now as ever. So what better time to showcase British independent designers.

Designing and making right here in the uk, working with British designers brings many benefits. Firstly the designer is in charge, they are present and hands on. They design everything, live and breath their creations and they have full control over their supply chain and manufacturing processes. With small but perfectly formed teams of local craftspeople they can ensure quality is never compromised on every gown sent out. Talking of teams, many indie British designers support their local economy by employing local people, giving them an opportunity to perfect specialist skills so often lost in our fast paced, demanding society. It’s as if you know the person who has made your dress, it doesn’t feel more personal than that. 

Rose, Pattern Cutter & Seamstress of wedding dresses and separates, e&w couture

Another upside of being the champion of British design is that you have an opportunity to customise your bridal look. With British designers working closely with their stockists, boutiques are well supported in helping a bride make tweaks and changes to perfect the finished look. They are also a great solution for the laid back bride who hasn’t started dress shopping 18 months before their wedding date. Since every wedding dress is made in the UK you won’t need to factor in extensive shipping times so you can buy yourself a little more time to make such an important decision. 

It’s me. Vicky, Owner of Love & Loved Bridal- here to help you find your perfect wedding dress.

With shorter shipping time comes less air miles. Choosing your wedding dress or bridal outfit designed and made in the UK means you are minimising your environmental impact. All of designers cut each pattern to reduce waste. The waste fabric is reimagined in to other dresses or accessories and any waste fabric that can’t be reused is often donated to local schools and colleges to be made into something new. 

The Kumihino Dress by Rolling in Roses, made in the UK

Finally a British designer knows us British brides best. They are well placed to understand and reinterpret fashion trends and enduing British style creating gowns that speak to us. They also get us physically, cutting and creating silhouettes that enhance the way we look making us feel amazing in each piece. 

Sophie, Designer E&W Couture, in her Cardiff studio

So let's get it straight, by being a champion of British bridal designers you are making a positive impact on the environment, supporting small businesses that provide local employment and you get a dress that is designed with you in mind.